Strategy games dominated mobile market in late 2024 | Sensor Tower

Sensor Tower recently released its latest Digital Market Index Report, which covers the mobile market for the last quarter of 2024. The general report is cautiously optimistic, showing that in-app revenue is up by 13.5% year-over-year, reaching a new high of nearly $40 billion. In the gaming-specific part of the report, Sensor Tower reports that strategy games comprised a large part of the breakout games chart.

Specifically, six out of the top 10 games on the Q4 breakout games chart (when sorted by in-app purchase revenue) were strategy games, including Whiteout Survival, Last War: Survival and Age of Empires Mobile. Pokémon TCG Pocket was also one of the biggest new hits of the quarter, having launched in October and almost immediately shooting to the top 10. It’s also the only game that was on both the top IAP revenue and top downloads lists for Q4.