Stock market hammers King despite new Candy Crush game

Candy Crush Saga is still one of the highest grossing games on mobile, but the stock market doesn’t find this all that impressive anymore. And even double-dipping on the Candy Crush name might not help the social-gaming publisher.

King Digital’s stock is currently trading at around $11.60. That’s just a few percentage points better than its record low of $10.93, which it hit last week. King’s share price is actually down 1.7 percent today despite the company releasing Candy Crush Soda Saga, a followup to its most popular and lucrative game, on Facebook. Investors don’t seem to care that King has another Candy Crush game, as many worry that the original has peaked and the publisher won’t ever have another game to replace it.