Stern Pinball expands legacy to Nintendo Switch, Oculus, and collectors’ machines

Gary Stern has been making pinball machines at Stern Pinball for decades. While that seems like an antiquated business, it’s growing in a big way thanks to our obsession with everything retro.

Enthusiasts have nostalgia for the pinball games that they grew up with, and they’re buying the $5,000-plus machines to play in their homes. They’re also playing them at Barcades and other places that are putting old arcade machines into place.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.