Steam's new milestone: More than 8M gamers were signed in at once yesterday — and it's still growing fast

If you build it — and then deeply discount everything on it for a week every summer — they will come.

Valve just finished the big summer sale on its digital-distribution network for PC games, and the service had more than 8 million gamers signed in at once yesterday (as spotted by a member of the NeoGAF message boards). This is a new milestone for Steam. Valve’s digital store has tens of millions of customers, and it is growing faster than ever as more people turn to the PC to get their games.