Startup Huuuge Games finds way to grow huge in social casino games

Huuuge Games is a late entrant in the social casino game market. By all measures, it should have failed in its effort to compete with rivals such as Playtika, Scientific Games, Aristocrat, Zynga, and IGT.

But a little more than a year after its launch in late 2015, Huuuge Games is gaining market share in the social casino game industry, which hit $976 million in the fourth quarter, according to analyst firm Eilers & Krejcik Gaming. In the fourth quarter, Huuuge had an estimated $18.9 million in revenues, up 894 percent from a year earlier, making it the fastest-growing company in the sector, the analyst said.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.