Squid Game is coming to Sandbox VR locations.

Squid Game is coming to Sandbox VR immersive experience locations

Sandbox VR, which operates location-based virtual reality experiences, is collaborating with Netflix to create a fully immersive Squid Game virtual reality experience.

Launched in September 2021, Squid Game was an instant hit on Netflix as a gritty survival horror series where hundreds of game show contestants had to battle each other in games where the losers die. Millions of Squid Game fans have viewed over 1.65 billion hours of the show, making it Netflix’s most-watched show of all time. It truly creeped me out, and Squid Game seems perfect for social VR.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.