Square Enix establishes new company to pursue ‘entertainment AI’

Final Fantasy VII Remake is a smash hit for publisher Square Enix. Like the last time a Final Fantasy VII game put Square on top of the world, it wants to diversify. No, that doesn’t mean a new Final Fantasy: The Spirits Within from from Square Pictures. This time, Square Enix is building on its AI technology with the launch of Square Enix AI & Arts Alchemy.

The goal of the new Alchemy division is to expand its opportunities for AI in entertainment. This goes beyond AI in video games.