SpongeBob gets ready for Super Bowl LVIII with Roblox and Gamefam

Gamefam announced last week that it was partnering with the NFL on a special activation: A SpongeBob-themed Super Bowl event within several of its popular games in Roblox. This event is a continuation of Gamefam’s previous collaboration with the NFL, which includes last year’s Saweetie concert and its Super NFL Tycoon game. The event launched on February 2 and will run through February 19, past the end of Super Bowl LVIII.

The SpongeBob-themed event is in the recently launched SpongeBob Simulator, as well as several of Gamefam’s other games: Easy Obby, Super NFL Tycoon, Twilight Daycare and TMNT Battle Tycoon. Each game features a number of different Super Bowl and SpongeBob-related quests. Players complete challenges for a number of different prizes, including wearable cosmetics related to the event.