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Spil Games will trigger ads at ‘cliffhanger moments’ in games by indie developers

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Disclosure: The Dutch government paid my way to Casual Connect Europe, where I will moderate a session. Our coverage remains objective.

AMSTERDAM — Spil Games has launched a new ad platform for indie game developers. The Spil Games Platform will generate revenue and more engagement through 30-second “mid-roll” video ads.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.