Spatial audio design is key to creating ‘presence’ in VR and AR

George Lucas once received a hearty round of applause back in 2011 when he declared that “sound is half of the experience of a motion picture.” If that’s true, what happens to the equation in the setting of VR and AR, where the vicarious experience of a 2D cinematic transcends into experiential 3D immersion?

After all, immersive worlds are creative imitations of the real world, in which sound and the auditory function play far more of an operative role than we tend to realize.