Soomla cofounders Yaniv Nizan (CEO), Gur Dotan (VP Marketing), and Refael Dakar (CTO).
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Soomla raises $5.5M to help game developers catch ‘whales’

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Soomla, an Israeli company that enables in-app purchases in mobile games, has raised $5.5 million in a first round of funding. The company’s purpose is to help game developers catch “whales,” or players who spend a lot of money.

Tel Aviv-based Soomla will use the money to build out its Grow platform, a network for sharing data across games. The network has anonymized data about paying users, as provided by game developers who opt in to help fellow game makers.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.