Sony’s Jon Koller on making the PS4 launch a ‘cultural touchstone’ (interview)

With the PlayStation 4, Sony has to capture its lost glory. In the days of the original PlayStation and PlayStation 2, the Japanese company ruled. But with the PS3, Sony made some arrogant and costly mistakes, starting with an opening price of $600.

With the $400 PS4, the company is avoiding those mistakes and starting over at its roots, cementing a solid relationship with the gamers who will make or break the system as it competes against Microsoft’s upcoming Xbox One launch on Nov. 22.