Sony, Kabam, and Blippar: AR is the gateway drug to VR

https://www.facebook.com/WebSummitHQ/videos/1203373959728646/

Sony’s launch of its PlayStation VR (PSVR) headset could mark an inflection point in virtual reality’s steady march toward mainstream adoption. The headset is compatible with the wildly popular PS4 platform; at $500, it’s being offered at a reasonable price point (and one that’s less expensive than the $600 Oculus Rift and $800 HTC Vive); and it comes from a brand that is already a household name. Moreover, the PSVR is riding a rising tide of general interest in VR and VR gaming, following the public’s love affair with Pokémon Go, which sparked a mass interaction with augmented reality. Not a bad way to be entering the holiday shopping season.