Sony Honda Mobility's Afeela car.
Sony Honda Mobility's Afeela car.
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Sony Honda Mobility teams with Microsoft on AI for Afeela car

  • Posted byby Dean Takahashi
  • Updated
  • 1 min

Sony is making an electric car dubbed Afeela with Honda for debut in 2025. And Sony announced at its press conference today that it is partnering with Microsoft on AI and other technologies for the mobility industry as it gets ready to launch the car.

Izumi Kawanishi at Sony showed that the car is making progress since it was announced a couple of years ago at CES. On stage at CES 2024, Kawanishi brought the Afeela car out on stage using a PlayStation 5 game controller to drive the car.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.