Social VR’s best platform is the open web, not walled gardens

That mainstream appeal for VR continues to elude the mixed reality industry in Western markets is a point I touched on last week when I encouraged startups to embrace China as a go-to-market. I don’t think it’s so much a case of the Asian market being some anomaly that defies the laws of the hype cycle model but, rather, that its industry is more fluid in adapting and aligning itself to its audience than industry leaders are in the West.

In other words, how mixed reality is received and how adoption proceeds has less to do with the current state of the hardware and more on how it is being packaged and delivered.