Snap has teamed with Unity to get Bitmoji avatars into more games.
Snap has teamed with Unity to get Bitmoji avatars into more games.
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Snapchat games have reached more than 200 million people

Snap said that the company’s Snapchat games have reached more than 200 million players in the past two years, up from about 100 million a year ago. Those 200 million people have played with games and apps known as “minis” on Snapchat.

About 30 million Snapchat users play Snap Games every month. Overall, Snapchat has reached more than 500 million monthly active users, or those who log in at least once a month. Snap claims its app is on 1-out-of-2 smartphones in the U.S., and roughly 40% of the Snap community is outside of North America and Europe. India’s daily active users have grown over 100% year-over-year in the past five quarters.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.