Smaato analyzed which advertisers spend the most money on game ads.
Smaato analyzed which advertisers spend the most money on game ads.
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Smaato: Media, retailers, and automotive are the top advertisers in mobile games

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Smaato analyzed its data from its real-time advertising platform, and it came up with the top advertisers who spend the most money on ads for mobile games.

The study found that media accounted for 26 percent of ads, retailers accounted for 21 percent, and automotive accounted for 17 percent. Food and beverage was 9 percent, and telecom was 8 percent. Research firm eMarketer reports that the world currently has over two billion mobile gamers, which means that people of all demographics can be found playing games.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.