The hallmark of Skylanders is that it’s easy to play. And that’s the case with the newest release in the franchise, Skylanders Imaginators, which debuts October 13 on consoles and the PC.
Activision’s Toys for Bob studio started the toys-to-life market in 2011 by making hybrid toy-game products. And now, it is finally allowing consumers to create their own Skylanders characters. I visited Toys for Bob in Novato, Calif., and got some hands-on time with Imaginators. I created my very own Skylander, as you can see in the video at the bottom. Toys for Bob is betting that this kind of customization is the innovation that fans have been waiting for, and it will get the whole market growing again.
GamesBeat