Skylanders figures are outselling all other action-figure properties … so far (infographic)

So far in 2013, Activision’s Skylanders toys have outsold all other action-figure brands. That includes the Star Wars and Transformers properties. It looks like interactive-toy video games are an even better way to sell little plastic characters than TV or film.

Through July, the Skylanders property as a whole just crossed $1.5 billion in worldwide sales. That’s after just two games. Activision released Skylanders: Spyro’s Adventure in 2011 followed by Skylanders: Giants in 2012. In terms of dollars, Activision claims that Skylanders: Giants is the top-selling game for consoles and handheld consoles through the first half of 2013.