Skillz introduces brand-sponsored tournaments for its mobile esports games

Sponsorships are the biggest source of revenue for the growing esports market, and that includes mobile gaming tournaments.

Skillz has launched brand-sponsored tournaments, which enables marketers to fund competitions for any games that run the company’s esports platform. This provides an avenue for brands that want to reach an audience of engaged gamers on mobile. Esports is traditionally for professional players on PC and sometimes consoles, but Skillz brings competitive gaming and a chance to win cash prizes to a variety of apps on smartphones and tablets. These kinds of tournaments can attract a large player base who will return to a game more regularly than they otherwise would, and this is potentially worth a lot to marketers.