Singular's ROI index shows which mobile ad platforms deliver the best returns.
Categories

Singular: Snapchat and Twitter show better returns for mobile marketers

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Singular has created its second annual index of the best return-on-investment (ROI) for mobile ads, and it has a few surprises. Snapchat showed up in a big way on the index, as marketers increased their mobile ad spending on the social network and got solid results. Twitter also showed growth on both iOS and Android among non-gaming marketers.

This year, San Francisco-based Singular’s ROI Index sliced the data more finely, offering ROI results for gaming or non-gaming ads, as well as regional performance. The study ranks the top-performing mobile media sources on iOS and Android by 30-day ROI, or how much profit is generated by through advertising spending.

Unlock premium content and VIP community perks with GB M A X! Join now to enjoy our free and premium perks. 

Join now →

Sign in to your account.

Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.