Lucy Bradshaw, general manager of EA’s Maxis Label
Electronic Arts said Saturday that it made improvements in online access for SimCity, the city-building game that requires online connections for its single-player experience. SimCity had too much initial demand, and that left most players unable to access the title, leading to a huge number of complaints for EA.
Lucy Bradshaw (pictured), general manager of EA’s Maxis Label, said in a post on Saturday that the game now has 40 times better server response times than at launch. And the company has doubled the number of people who can play the game at once. Server downtime is also reduced.
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Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.
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