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Shopify will let gamers buy T-shirts and other real-world goods inside a game

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Shopify is launching its Custom Storefront development kit, and it’s a new way for game developers to make money from their games.

It’s another sign that the way people shop continues to evolve, even in the post e-commerce world. With the new kit, developers can now create unique buying experiences on practically any interface. In the case of games, players could buy T-shirts and other merchandise from inside a game.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.