Sensor Tower: U.S. iPhone owners spent an average of $27 on mobile games last year

People are focusing their time and money on a smaller selection of mobile games — at least in the United States.

Owners of iPhones in the U.S. spent an average of $27 on mobile games, according to data-tracking firm Sensor Tower. That is up from $25 in 2015. Overall spending was up to $40 per U.S. iPhone owner compared to $35 in 2015. This increase in spending came as people were downloading fewer apps than in previous years. Game downloads dropped from 10.5 per device in 2015 down from 9.9 per device during the following 12 months. Overall, downloads dipped from 35 in 2015 to 33 in 2016. What this means is that getting people to download your game is more difficult than ever, but those games that manage to get in front of people are doing better than ever in the $36.6 billion mobile gaming market.