Pokemon Go is the reigning king of mainstream AR.

Sensor Tower: Pokémon Go made $73 million in October, up 67% from last year

Pokémon Go made $73 million in revenue in October, according to mobile research firm Sensor Tower — and that’s a significant boost from how Niantic’s AR mobile game performed in the same time period last year.

That is up 67 percent from the $43.6 million the location-based game made in October 2017. Pokémon Go launched in July 2016 and became a phenomenon. The free-to-play game no longer makes mainstream news headlines, but it is still making a lot of money. Pokémon Go total earnings have passed $2 billion.

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Mike Minotti

Mike Minotti has been with GamesBeat since 2012, starting as an intern. Based near Youngstown, Ohio, he now manages GamesBeat's editorial team. He's also a prolific podcaster, appearing on multiple shows covering the gaming industry.