Pokémon Go made almost $800 million in global revenue in 2018, according to market analysis firm Sensor Tower. That is up 35 percent compared to 2017.
Pokémon Go debuted in June 2016, and it became an immediate hit. The location-based mobile game’s popularity fell off a bit after that blistering start, but developer Niantic has been able to build a massive player base with constant updates, including the addition of more Pokémon and new features (such as trading and trainer battling).
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