Sensor Tower: EA grosses $1 billion in lifetime mobile revenue for free-to-play sports games

Prick EA’s corporate veins, and it’d bleed FIFA and Madden. These are two of the most important franchises for the global game publisher, both on console and mobile platforms.

And for its FIFA and Madden games, this could mean more than $1 billion. At least that’s what mobile research firm Sensor Tower has found, estimating that the publisher’s free-to-play NFL and soccer games have helped drive sports revenues of more than $1 billion from the Apple App Store and Google Play. This finding excludes EA’s earlier paid Madden and FIFA offerings and games licenses to mobile publishers outside of the U.S.