Black Friday saw $55.8 million spent on mobile games in the U.S.
Black Friday saw $55.8 million spent on mobile games in the U.S.
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Sensor Tower: Black Friday was biggest day ever for U.S. mobile game revenues

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

People spent an estimated $55.8 million on mobile games in the U.S. App Store and Google Play on November 23, making Black Friday 2018 the single largest day for the category in history, according to measurement firm Sensor Tower.

It shows that the same excitement around Black Friday spending with other kinds of holiday shopping has come to mobile games. Combined U.S. gaming revenue across both stores grew 23.8 percent from Black Friday in 2017, compared to the 23.4 percent it grew between 2016 and 2017, Sensor Tower said.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.