Sega unleashes Total War on … Facebook

Facebook gaming has fallen from its peak popularity late last decade as mobile has taken over, but Sega still sees potential in the platform.

Total War Battles: Kingdom is now available on Mark Zuckerberg’s social network. The strategy game has players building up castles while managing resources and engaging in skirmishes. Kingdom already debuted on PC, Mac, and mobile, but Sega is aiming to serve up something new to an audience on Facebook that are still playing aging releases like Sparta: War of Empires. Gaming on Facebook has shrunk, which has led to revenues in the form of payments for microtransactions to decline 20 percent year-over-year to $181 million. For comparison, mobile gaming is a $36.6 billion behemoth. But with Total War, Sega doesn’t want to ignore any potential source of income.