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Sega Europe promotes two key executives at Total War maker Creative Assembly

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Sega Europe announced that it has promoted two key executives at Creative Assembly, the United Kingdom studio behind the Total War series of real-time strategy games.

Tim Heaton will assume a new role as Sega Europe’s chief studio officer. He was formerly in a bridge role between Sega Europe and Creative Assembly as executive vice president of studios and studio director respectively. He is also a former studio director at Creative Assembly.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.