Scalpers turn 20th anniversary edition PS4 charity launch into a money grab

Sony raised funds for charity with its themed launch for the desirable limited edition PlayStation 4, but scalpers are the ones making serious money.

With the U.K. launch of the 20th anniversary edition PlayStation 4 console, limited to just 12,300 units worldwide, Sony tried something a bit different. It set up a pop-up shop in London this week and sold 94 of the consoles for £19.94 (around $31), in a nod to the original PlayStation’s launch year. It also sold another 100 units at the actual retail price of £399 ($627), donating all proceeds from the shop to U.K. charity GamesAid.