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Scalefast raises $6 million to offload ecommerce from game companies

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Not every company can be Amazon.com when it comes to taking online orders from gamers. So Scalefast is taking that job off the hands of game companies, and it has just raised a $6 million round of funding.

The three-year-old company has launched online stores for Bandai Namco, Sega, and Atlus, and it is showing that providing services to game companies is becoming a big business as the industry grows beyond $116 billion in revenues a year. What Scalefast does is a big deal as digital revenues are an increasingly big part of the overall pie in the game industry. The investors in the round include Benhamou Global Ventures, Adara, and B&Y Venture Partners.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.