Sayollo makes in-game video ads feel like they’re part of a mobile game

Like a lot of other companies, Sayollo is putting advertisements inside mobile games. But the Israeli startup has a different approach, as its ads are on billboards that look like they belong inside the game world.

The Rehovot, Israel-based Sayollo has figured out that gamers appreciate ads that aren’t intrusive. But if they put a video ad or a static ad on a wall inside a game environment, it doesn’t look fake. Rather, it adds to the realism for a gamer to see a billboard ad in a racing game or an ad on the side wall for the pitch in a soccer stadium. This works particularly well for brand advertisers who want to reach gamers, said Sayollo CEO Jonathan Attias in an interview with GamesBeat.