Sayollo announces launch of gComm, a mobile game commerce platform

Sayollo today announced the launch of its gComm platform, an integrated shopping platform for mobile games. According to the company, it’s targeting gComm at Gen Z so that they won’t have to leave their games in order to purchase products.

GComm (shortened from “gaming commerce”) is an in-game storefront and advertising system that enables game developers and direct-to-consumer brands to offer products within a game. To give an idea of how it works, a player would see advertisements for a particular item, and at a break in the gameplay, gComm offers to let them purchase that item. If they do, they can buy the item within the game’s storefront using their phone’s built-in payment apparatus, never having to leave the game itself.