Sandsoft Games is making games for the Middle Eastern market.
Sandsoft Games is making games for the Middle Eastern market.
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Sandsoft Games in Saudi Arabia will make games for Middle Eastern players

Sandsoft Games has opened a video game studio in Saudi Arabia to make games for Middle Eastern players.

The video game publisher and developer will focus on entertaining players in the Middle East North Africa (MENA) market, and it has funding from Ajlan & Bros Group, one of the biggest family-controlled companies in Saudi Arabia. This area has more than 500 million people, and it’s long been considered an emerging market for video games. But it has few domestic video game publishers and developers, and most game makers simply localize games for the region, modifying them for language and local tastes.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.