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Sandbox VR’s Deadwood Valley surpasses $23M in a year at physical venues

  • Posted byby Dean Takahashi
  • Updated
  • 4 min

Sandbox VR is here to proclaim that virtual reality, the kind you play with your friends in malls and other physical venues, isn’t dead. In fact, Sandbox VR’s Deadwood Valley game has generated $23 million in the last 12 months at just 30 locations.

Sandbox VR now has 43 locations, and it expects Deadwood Valley to generate over $100 million in lifetime ticket sales, said Steve Zhao, CEO of Sandbox VR, in an exclusive interview with GamesBeat.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.