Samsung arms every Unpacked attendee with Gear VR to watch its press conference

BARCELONA, Spain — In a few minutes, Samsung will be huffing and puffing about its new Galaxy smartphones at its annual Unpacked press conference on the eve of Mobile World Congress 2016.

But upon entering this city’s convention center (which apparently is largely unknown to most cab drivers, and don’t even get me started!), attendees were greeted with a Galaxy VR headset attached to each seat.