Samsung and Google are closing the gap on Apple’s monetization of mobile games

Apple has long been dominant when it comes to the iPhone’s ability to monetize mobile games at higher rates than rival smartphones. But mobile analytics and marketing platform DeltaDNA has found in a study that rivals are closing the gap.

For a decade, the iPhone’s polished user experience has always made it the smartphone of choice for gamers, with each player generally spending more on games than an Android user does. But DeltaDNA found that smartphones like the Samsung Galaxy S and Google Pixel are not only closing the monetization gap, they are actually on course to exceed the iPhone in terms of the average revenue per daily active user (ARPDAU) statistic, a key measure of how much money comes in on a daily basis from the most loyal users.