Rovio’s Angry Birds: Stella hits 30M downloads — and is a hit with millennial women

Rovio’s crowing about its Angry Birds spinoff series.

Finnish mobile game publisher said today that its Angry Birds: Stella franchise has been downloaded more than 30 million times and that its Angry Birds: Stella Pop! has seen 5 million downloads in its first four weeks. It also appears to be a hit with young women. This a piece of good news for a company whose success has trailed off during the rise of Candy Crush Saga, Clash of Clans, and Game of War in a mobile gaming market that could hit $30 billion this year, according to market research firm NewZoo.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.