Rovio unleashes its Flappy Bird-like mobile game Retry worldwide

The people who made Angry Birds are back with a new game. This time, they’re publishing something that seems like it took a lot of inspiration from the viral megahit Flappy Bird.

Rovio has released Retry on iOS and Android worldwide today. The app is a free-to-play pixelated flying game that has players trying to dodge aerial obstacles in a plane that is difficult to control. If that sounds difficult, that’s because it is. You’re going to die a lot, and you’re going to retry a lot. That’s the whole point, and the experience is reminiscent of Flappy Bird’s short gameplay bursts — although Rovio and Retry developer Level 11 credit retro games with giving the studio the idea for Retry. While Angry Birds is still Rovio’s main franchise, the company has struggled to switch to a free-to-play business model — one that’s pushed mobile gaming into a projected $20 billion industry this year — and it’s likely hoping that experimenting with games like Retry will help it establish new lines of revenue.