Royal Blood will perform at Roblox's Bloxy Awards event.
Royal Blood will perform at Roblox's Bloxy Awards event.
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Roblox’s 8th Bloxy Awards will feature musical performance by Royal Blood

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Roblox is making a big splash out of its eight annual Bloxy Awards with a halftime musical performance by the British rock duo Royal Blood. It’s the latest example of how its metaverse for user-generated content extends beyond games.

Roblox wants to build the metaverse, the universe of virtual worlds that are all interconnected, like in novels such as Snow Crash and Ready Player One. But the metaverse is supposed to be about more than just games, and that’s why you’re seeing album launches and other music shows on Roblox. The promise of this metaverse is why Roblox was able to go public at a $41.9 billion valuation a couple of weeks ago.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.