Roblox is hosting a launch party for Why Don't We.
Roblox is hosting a launch party for Why Don't We.
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Roblox throws launch party for Why Don’t We band with Atlantic Records

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Roblox will host a launch party for Why Don’t We, which is releasing its second album The Good Times and the Bad Ones. The party will take place at 4 p.m. Pacific on March 5 inside the virtual world of Roblox.

Roblox wants to build the metaverse, and it’s a good candidate for doing so, as it has 32.6 million people coming daily to play its games (or make some). But the metaverse is a universe of virtual worlds that are all interconnected, like in novels such as Snow Crash and Ready Player One. So the metaverse is supposed to be about more than just games, and that’s why you’re seeing album launches on Roblox.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.