Roblox opens immersive video ad format to all advertisers

The Roblox Corporation announced today that its video ads are opening up for all advertisers who wish to join. This allows brands to publish video ads for Roblox users to view or to engage with, without also having to create a large experience. Roblox is also introducing more controls, such as genre targeting and brand suitability, to its Ads Manager.

The video ads format offers brands an advertising route within Roblox that doesn’t require it to create custom 3D content, such as an immersive experience would. Roblox initially opened the immersive ads format to certain advertisers last year as a test of the format. Brands such as e.l.f. Beauty, Walmart and Warner Bros. Pictures used these forms of advertisement.