Roblox toys are based on user-generated games.
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Roblox launches toys based on its user-generated games

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Roblox had more than 44 million monthly active users in December, and many of them are creating their own games for others to play in the Lego-like block world. Now the company is launching a line of toys based on characters from those user-generated games.

Toys are a risky business. But San Mateo, Calif.-based Roblox has a growing user base. It recently hit a peak of more than 1 million concurrent users. And those users have collectively put more than 300 million hours into the game. The top game creators on the platform are making more than $50,000 a month in revenue, and Roblox now runs across PCs, Xbox, phones, tablets, and VR.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.