Roblox's user-generated game characters.

Roblox CEO Dave Baszucki believes users will create the metaverse

Roblox CEO Dave Baszucki wants to inhabit the metaverse — an online place where we work and play and entertain ourselves. He has dreamed about it for a long time, and he has so many followers now that Roblox will likely be one of the most credible candidates for building the metaverse, the universe of virtual worlds that are all interconnected, like in novels such as Snow Crash and Ready Player One.

Roblox has 36 million people who come back daily to play on the platform. That makes the company one of the lead horses to move on to the next generation of technology. And Baszucki is a big fan of getting his own users to do the work.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.