Roblox, the user-generated game world with 70 million monthly users, has teamed up with the National Football League to create virtual helmets representing all 32 teams. The deal represents a brand exposure opportunity for the NFL and Roblox, which raised $150 million last week.
Users can select and wear their favorite NFL team helmets on their Roblox avatars starting tomorrow. Brands like the NFL are partnering with Roblox because it reaches younger kids that are harder to get to, with the decline of television viewing.
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