The Easter Egg hunt in Roblox.
The Easter egg hunt in Roblox.
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Roblox and the NFL team up on virtual football helmets

  • Posted byby Dean Takahashi
  • Updated
  • 1 min

Roblox, the user-generated game world with 70 million monthly users, has teamed up with the National Football League to create virtual helmets representing all 32 teams. The deal represents a brand exposure opportunity for the NFL and Roblox, which raised $150 million last week.

Users can select and wear their favorite NFL team helmets on their Roblox avatars starting tomorrow. Brands like the NFL are partnering with Roblox because it reaches younger kids that are harder to get to, with the decline of television viewing.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.