Replai's dashboard analyzes video ads and makes recommendations.
Replai's dashboard analyzes video ads and makes recommendations.
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Replai uses computer vision and data analysis to figure out the best video ads

  • Posted byby Dean Takahashi
  • Updated
  • 4 min

Replai automates analysis of video ad effectiveness and it makes recommendations for how to fix details to make ads more engaging.

The company spent the past couple of years building out its computer vision technology to capture the right data from video advertisements for mobile games and apps. Then it had to create AI to analyze the ads for what was working as the ad creators made nuanced changes to the videos. And now it is offering automated recommendations on the ideal ads for various mobile and social platforms.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.