ReadyUp makes it easy to set up and market events.

ReadyUp launches platform to keep track of esports and gaming events

ReadyUp has launched a platform to keep track of esports and gaming events. The company says its technology automates the process of marketing events, and it even puts event reminders into the calendars of attendees.

The platform is the brainchild of Roderick Alemania, a gaming veteran who had to pivot hard to find the right business, and his team. He started ReadyUp in 2017 as a way to connect players and team management for gaming and esports. The Oakland, California-based company had a lot of things going for it: Backers and advisers included famous pro gamer Johnathan “Fatal1ty” Wendel and Dan “Greenskull” Hammill, a celebrity gamer with a sizable YouTube following.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.