ReadyUp has launched a platform to keep track of esports and gaming events. The company says its technology automates the process of marketing events, and it even puts event reminders into the calendars of attendees.
The platform is the brainchild of Roderick Alemania, a gaming veteran who had to pivot hard to find the right business, and his team. He started ReadyUp in 2017 as a way to connect players and team management for gaming and esports. The Oakland, California-based company had a lot of things going for it: Backers and advisers included famous pro gamer Johnathan “Fatal1ty” Wendel and Dan “Greenskull” Hammill, a celebrity gamer with a sizable YouTube following.
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