ReadyUp's Discord bot helps engage fans.

ReadyUp enters Asia market and raises round from Cyberathlete Professional

ReadyUp, which helps game companies organize fan communities, is going into the Asian market, and it has raised a round from esports company Cyberathlete Professional. The company didn’t disclose the exact amount raised.

The San Francisco-based ReadyUp has created a software-as-a-service platform that game publishers, content creators, and event organizers can use to organically drive fan communities to discover, engage, and transact with events they love.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.