Reach Labs will reward players for sharing games.

Reach Labs will publish Web3 games with rewards for players who promote them

Reach Labs is a new Web3 game publisher formed by partnership of gaming startups Rough House Games and Overworld. The deal brings together serial gaming entrepreneurs Chris DeWolfe and Jeremy Horn, all in the name of solving the discovery problem for games.

The unique thing they’re proposing is to democratize game publishing through a proprietary marketing and distribution platform that rewards players for playing and sharing the games they love. Reach will incentivize players, influencers, and guilds to drive players into games. Reach aims to decentralize user acquisition and make it more social, reducing reliance on platforms like Facebook and Google.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.