Reach Labs is a new Web3 game publisher formed by partnership of gaming startups Rough House Games and Overworld. The deal brings together serial gaming entrepreneurs Chris DeWolfe and Jeremy Horn, all in the name of solving the discovery problem for games.
The unique thing they’re proposing is to democratize game publishing through a proprietary marketing and distribution platform that rewards players for playing and sharing the games they love. Reach will incentivize players, influencers, and guilds to drive players into games. Reach aims to decentralize user acquisition and make it more social, reducing reliance on platforms like Facebook and Google.
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